Before you decide to select your opinion is the perfect color off Pantone Colour Books, stop for a second and consider your audience. This is especially important if you’re marketing or selling globally instead of locally. You can see, different colors have different meanings to several people. If you’re brand new to the cultural significance of your certain color the item, brand, or identity you’re promoting could end up failing before it has a chance to explode! Let’s take a good look on the cultural significance of color in 2 of today’s emerging economies.
In China, the hue red could very well be the most important. No where is it color more prominent than around the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. Also, it is the color chinese people associate with fire, one of several five elements its people believe create precisely what exists naturally.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is definitely the color chinese people associate with another from the five elements, planet earth, and as a result, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s unlike Western cultures where color white can be used to represent purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned using a red dot or tikka, the symbol of commitment. For the reason that wedding represents 81dexrpky beginning of a union of two individuals, the color red also symbolizes fertility and prosperity. Colour green represents the harvest or possibly a new beginning and, like America, green is symbolic of nature. In India green can also be the hue employed to honor Islam.
As common as green is, don’t use it if you intend on using the services of Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like individuals in South America, green represents death. But in the Middle East, green will be the colour of luck. In Iran, blue symbolizes immortality as well as in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing an unacceptable color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and then make sure you research your options!